Often marketers spend time measuring and reporting on things that don’t translate well in the boardroom.
Here are the metrics that matter that will earn you credibility at a senior level.
Measure and report on these.
Using a celebrity or a character is common place in the world of advertising. Here we take a look at which one is more effective.
Harley Davidson marries culture, society and regulations to develop an innovative new product: The Tough Turban
Here I analyse one of Britain’s most loved brand characters and determine what makes M&S’ Percy Pig so special.
Info@schoolofmarkting.co.uk
Info@schoolofmarketing.co.uk
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