Often marketers spend time measuring and reporting on things that don’t translate well in the boardroom.
Here are the metrics that matter that will earn you credibility at a senior level.
Measure and report on these.
According to Les Binet, pricing is the most important ‘P’ in a recession. At the best of times I’m an annualised
After 50 years, Coca-Cola is pulling Lilt off the shelves. Here I take a look at the rationale and explain why its a good move.
Bernie Ecclestone, the father of Formula 1, famously said, “I’m not interested in tweeting, Facebook and whatever this nonsense is..
into Industry Giants.
Info@schoolofmarkting.co.uk
into Industry Giants.
Info@schoolofmarketing.co.uk
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