Often marketers spend time measuring and reporting on things that don’t translate well in the boardroom.
Here are the metrics that matter that will earn you credibility at a senior level.
Measure and report on these.

Media inflation is real, in fact, according to reports it has risen by as much as 30%+ in the last
Here we take a look at the secret ingredients that make McDonald’s advertising really stand out from all their competitors.
It’s that part of the marketing funnel between ‘awareness’ and ‘conversion’ where a consumer considers or evaluates your brand against
Info@schoolofmarkting.co.uk
Info@schoolofmarketing.co.uk
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