Often marketers spend time measuring and reporting on things that don’t translate well in the boardroom.
Here are the metrics that matter that will earn you credibility at a senior level.
Measure and report on these.
Anyone who has browsed an M&S at a train station or airport would have no doubt come across the much
Take a look at how supermarkets use psychological and behavioural segmentation techniques to generate more customer value.
Want to be a more commercially driven marketer? Put pricing at the heart of your marketing strategy. Here I show you how.
into Industry Giants.
Info@schoolofmarkting.co.uk
into Industry Giants.
Info@schoolofmarketing.co.uk
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