Often marketers spend time measuring and reporting on things that don’t translate well in the boardroom.
Here are the metrics that matter that will earn you credibility at a senior level.
Measure and report on these.
Take a look at how supermarkets use psychological and behavioural segmentation techniques to generate more customer value.
Is ‘reach’ and ‘light buyers’ the only way to grow your brand? Nope. Here is what Apple did. In 2016,
Want to be a more commercially driven marketer? Put pricing at the heart of your marketing strategy. Here I show you how.
into Industry Giants.
Info@schoolofmarkting.co.uk
into Industry Giants.
Info@schoolofmarketing.co.uk
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