Often marketers spend time measuring and reporting on things that don’t translate well in the boardroom.
Here are the metrics that matter that will earn you credibility at a senior level.
Measure and report on these.
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Using a celebrity or a character is common place in the world of advertising. Here we take a look at which one is more effective.
The world of brand partnerships is certainly heating up; so when getting into bed with your opposite other is it
An analysis of Specsavers’ latest campaign “Don’t let your specs get in the way”, as they launch their Kiss Clash before Valentine’s Day.
Info@schoolofmarkting.co.uk
Info@schoolofmarketing.co.uk
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