Want to understand what truly drives customer decisions? Behavioural science holds the key to crafting marketing strategies that engage, persuade, and convert.
Join Fabiola, a seasoned marketing leader, as she explores how psychology and behavioural insights can supercharge your marketing efforts.
With expertise in B2B marketing, audience planning, and channel strategy, Fabiola brings a wealth of experience in crafting high-impact campaigns that align with business goals.
Learn how to create compelling, results-driven marketing copy.
This session will talk through how to connect with your audience, structure messages for maximum impact, and write persuasive content that drives conversions.
📌 What You’ll Learn
✅ The psychology behind decision-making and how to apply it to marketing.
✅ How to leverage behavioural biases to influence customer choices.
✅ Practical frameworks for designing high-converting campaigns.
✅ How storytelling, digital trends, and creative strategy can enhance engagement.
Fabiola Silva is a seasoned marketing leader with experience across both agency and client-side roles globally, specialising in B2B marketing, audience planning, and channel strategy.
Currently, she drives brand awareness, lead generation, and revenue growth for Accenture’s Strategy & Consulting business, focusing on key verticals like Sustainability and Data & AI.
Fabiola excels at crafting integrated marketing strategies that align with business goals and deliver measurable results.
Her expertise lies in understanding consumer and audience behaviour, and leveraging emerging digital trends and creative storytelling to connect with diverse audiences across multiple platforms.
➡️ Don’t miss this chance to unlock the power of behavioural science and take your marketing to the next level!
