The New Marketing Playbook is designed to be a practical guide to help readers learn and apply all of the latest marketing tools and techniques, so that you can not only navigate our new reality; but also be a disruptive force and driving change within your organisation.
We are living in a period of hyperchange where economic shocks, political upheavals, natural disasters and global health pandemics are part of ‘normal’ life. Traditional marketing models are designed for a ‘business as usual’ mode, so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic way to keep you at the top of your game. With an easy to understand and actionable framework, your organisation will be able to navigate a dynamic and changing environment so you can grow and thrive.
It’s a must-have playbook you can keep coming back to that combines theory, practice, insights and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs; create compelling communication and engagement strategies; and measure and improve your marketing with a roadmap of strategies your organisation should take.
To access the bonus content follow these simple steps: 1. Buy the book 2. Input the code on the back cover of the book 3. Fill in your details in the form below to sign up