Leadership in Sustainability Marketing

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What we cover?

6
Weeks

Blended learning experience

3
Face to face workshops

Using a simulation methodology where individuals are placed into teams and work through a practical business challenge

30
Hours of online learning

Access to our online module where we scene set and provide the big picture for the way capitalism is changing

Example workshop

What will you get out of it?

Why is change required?

The perfect storm for transformational change

The 3 disruptive forces: changin patterns of consumptions, the next cycle of capitalism and technological growth

Changing nature of consumers

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What to change?

New business models: An understanding of the new products and services

Innovative mindsets: Adopting a flexible mindset and agile approach 

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How to change?

Purpose-driven marketing

Creative solutions and proposition development approaches

Data-driven marketing

Use of digital marketing

Use of social and consumer-driven marketing

Customer experience

Innovation, entrepreneurism and collaborating with the ecosystem

Soft skills: Negotiation, influencing, communication

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Get certified

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Improve your CV

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Our globally recognised programme is ideal for your CV and to demonstrate the skills you have learnt and developed in marketing.

Find a job

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By going through our programme you are demonstrating a strong dedication to your own professional development and willingness to learn. Furthermore, this will demonstrate to employers that both the strategic and tactical skills needed to excel in any job.

Grow your career

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Improving your marketing knowledge will put you at the fore-front and help you to be successful in your chosen career.