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Employability Skills: Digital - Immediate access to 5 modules to give you the digital skills required by employers.

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What do we cover?

5 online units of study

A structured range of online modules with instant access

15 tools and techniques

to gain meaningful employment in the digital world

6 hours

The programme requires around 10 hours of self-study to complete

What will you get out of it?

Here is a breakdown of each of the modules:

Developing an Influencer Marketing Strategy

Learning Outcomes:

- What Influencer marketing is and how the industry has evolved

- Determine the role of Influencer marketing in relation to marketing campaigns

- Types of Influencers and the value equation and how this impacts different plans for organisations

- Creating an Influencer marketing strategy

- Challenges and rules of Influencer marketing

Developing a Digital Marketing Strategy

Learning Outcomes:

- The role digital marketing plays in the marketing mix and how it integrates with other channels

- Determining how to measure digital marketing activities

- Creating a digital marketing strategy and campaign

- Digital Marketing channels and creating content plans for specific digital channel

Power of Creative Storytelling

Learning Outcomes:

- The resurgence of storytelling as a powerful marketing tool

- The ingredients of storytelling

- The process of creating your story

- Tips on becoming a better storyteller

Developing a Paid Marketing and Paid Social Campaign

Learning Outcomes:

- What is Paid Advertising

- Different types of Paid Search

- Paid Social

- Facebook, Instagram, LinkedIn Advertising

- Landing page optimisation

Marketing on Instagram

Learning Outcomes:

- Tools and techniques to be able to become an Influencer on Instagram

- Creating an Influencer strategy in line with other channels

- Evaluating performance across Instagram and other channels

Get certified

Improve your CV

Our globally recognised programme is ideal for your CV and to demonstrate the skills you have learnt and developed in marketing.

Grow your career

Improving your marketing knowledge will put you at the fore-front and help you to be successful in your chosen career.

Find a job

By going through our programme you are demonstrating a strong dedication to your own professional development and willingness to learn.

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