Our Digital Marketing Programme

Your essential toolkit to competing and winning in this ever-changing digital world.

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Why this programme?

What we cover?

11
modules

Comprising of the latest digital skills, tools and techniques

Over 70
hours of skill developing content

Taken at your own time and pace to work around your busy schedule

Over 20
practical case studies

From leading practitioners to learn exactly how they were able to apply digital marketing in their businesses

Example workshop

What will you get out of it?

The programme aims to build your knowledge and skills in digital marketing. Here is what you will develop through the programme:

Strategic and Executional Skills: 

  • Determine how to create a digital strategy and bring it to life
  • Be able to understand the digital sales funnels and how to drive traffic to your digital channels
  • Understand the conversion path and optimise each channel accordingly
  • Develop strong and meaningful relationships with customers
  • Use search engine optimisation and paid search and advertisingto maximise reach
  • Link to other off-line channels in a coordinated way
  • Understand the rules and regulations that govern digital marketing
  • Determine how to liaise with digital agencies and form partnerships
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Technical Skill:

  • Be able to create digital content in an agile and rapid way
  • Step by step guide to best practise in SEO, PPC, affiliate marketing and influencer marketing
  • Be able to use a range of digital tools from analytics platforms to CRM and Social Media Scheduling tools
  • Develop skills in conversion rate optimisation and website best practice
  • Determine how to create voice marketing strategies and executions
  • Be able to tackle data reporting, analytics and visualisation
  • Develop CRM and customer loyalty strategies
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Get certified

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Improve your CV

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Our globally recognised programme is ideal for your CV and to demonstrate the skills you have learnt and developed in marketing.

Find a job

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By going through our programme you are demonstrating a strong dedication to your own professional development and willingness to learn. Furthermore, this will demonstrate to employers that both the strategic and tactical skills needed to excel in any job.

Grow your career

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Improving your marketing knowledge will put you at the fore-front and help you to be successful in your chosen career.

Access our library of courses
for a monthly subscription