The School of Marketing present a mentoring session with John Bernard, Global Marketing & Sales Leader at Malvern Panalytical.
A multiple award-winning, commercially-focused senior marketing leader (Vice President, Chief Marketing Officer), with an ability to use customer insight to create powerful marketing solutions. A bright, confident and self-motivated individual with a track record of using marketing to exceed specified global annual targets of over €1 billion revenue.
Henley MBA qualified, with 25 years experience in Technology, Mobile and Healthcare, who has had a transformational and worldwide impact on companies and their customers. Speciality of launching products into market using advertising, PR, product marketing, digital channels, Partner activity and sponsorship. Led Global and European marketing teams.
Almost two decades of managing marketing budgets >$30m and successfully exceeding sales targets over this time at VP and CMO level. Keynote speaker and author on innovations in marketing and digital experiences.
Recognised through several awards:
Awarded an Honorary Doctorate for ‘Services to Marketing’, 2018. (University of Huddersfield)
‘Marketer of the Year’, 2019. (Marketing Society)
Cannes LIONS Gold winner, 2018.
‘UK Marketer of the Year’, 2013. (Marketing Week)
Marketing ‘Vision 100’, (2014) and shortlisted ‘Digital Marketer of the Year’, (2014).
Founder (1996) and CEO of successful property start-up, sold in 2007. Investor. Board Member x 2.
Expert online marketer adept at strategies around Paid Search, Social, Attribution Modelling, Website UX/UI, App Development and writing content to increase revenue, Users, Brand Awareness and visits to a landing page.
Committed to raising digital marketing excellence and skills of the Marketing Community, through my role as Trustee/NED for the Chartered Institute of Marketing; as an advisor for iDEA, the Inspiring Digital Enterprise Award, an international programme that helps people develop digital skills; as a mentor with the Marketing Society Mentoring programme; and as a judge on the Marketing Week, Marketing Society, MENA Digital and DMA awards.
Enjoy working at both the strategic and tactical levels, developing people and teams, owning and improving business performance both Globally and within EMEA. Over a decade of SaaS experience.
