The School of Marketing presents an Expert Session with Hannah Urbanek
With over a decade of B2B marketing experience, Hannah Urbanek has been at the forefront of turning scrappy startups into category-defining brands.
With a career spanning across agencies and in-house, Hannah has deep experience in building marketing foundations and helping startups get from 0 to 1. Having worked on executive search firm JBM’s 40 Minute Mentor podcast since its humble beginnings, Hannah has helped the team take the podcast from ideation to 1m+ downloads in just 4 years, first on agency side and most recently in-house.
Session Overview: Join us for an insightful exploration into the world of business podcasting with Hannah Urbanek, a marketing expert who has transformed a small B2B marketing podcast into a major success story. This session will delve into the effective strategies and lessons learned from growing the “40 Minute Mentor” podcast from its inception to achieving over 1 million downloads in just four years.
Some of the topics in this discussion will cover:
Strategic Planning.
Content and Engagement.
Marketing and Promotion.
Operational Growth.
Monetisation and Impact.
This session is ideal for entrepreneurs, marketers, and anyone interested in learning some key insights into leveraging podcasting as a dynamic tool for business growth.
