The School of Marketing presents an Expert Session with Hannah Urbanek
🎙 With over a decade of B2B marketing experience, Hannah Urbanek has been at the forefront of turning scrappy startups into category-defining brands.
📈 With a career spanning across agencies and in-house, Hannah has deep experience in building marketing foundations and helping startups get from 0 to 1. Having worked on executive search firm JBM’s 40 Minute Mentor podcast since its humble beginnings, Hannah has helped the team take the podcast from ideation to 1m+ downloads in just 4 years, first on agency side and most recently in-house.
➡️ Session Overview: Join us for an insightful exploration into the world of business podcasting with Hannah Urbanek, a marketing expert who has transformed a small B2B marketing podcast into a major success story. This session will delve into the effective strategies and lessons learned from growing the “40 Minute Mentor” podcast from its inception to achieving over 1 million downloads in just four years.
🚀 Some of the topics in this discussion will cover:
👉 Strategic Planning.
👉 Content and Engagement.
👉 Marketing and Promotion.
👉 Operational Growth.
👉Monetisation and Impact.
This session is ideal for entrepreneurs, marketers, and anyone interested in learning some key insights into leveraging podcasting as a dynamic tool for business growth.
