Think Digitally. Think Marketing+
The learner resource created in partnership with Pearson and School of Marketing.
If you are a current BTEC in Marketing student enrol here:
Find out how to enroll on this BTEC in Marketing:
Think Digitally. Think Marketing+
The learner resource created in partnership with Pearson and School of Marketing.
If you are a current BTEC in Marketing student enrol here:
Find out how to enroll on this BTEC in Marketing:
Pearson and
School of Marketing
Marketing is an industry that must always be future-facing and purposeful. Many of its best professionals are digitally savvy and embrace technological change, adopting tools and techniques that will help them to drive sales, deliver leads, or increase engagement.
Marketing+
Marketing+ provides learners with high-quality, engaging and interactive content including case studies, self-learning quizzes, as well as the ability to learn directly from industry leaders.
Learners will be able to apply the skills that a modern-day marketer needs to operate in the ever-changing, fast-paced, and digital world of marketing.
Units covered within the resource include:
- 1 – Marketing Principles
- 2 – Investigating Customer Communications
- 3 – Developing a Communications Plan
- 4 – Investigating Digital Marketing
- 5 – Developing a Digital Marketing Campaign
- 6 – Branding Products and Services
- 7 – Generating Customer Loyalty
- 10 – Customer Immersive Experiences
- 11 – Activating a Brand
- 12 – Influencer Marketing
- 13 – Market Research for a Start-up Business
- 14 – Digital Analytics
- 1 – Marketing Principles
- 2 – Investigating Customer Communications
- 3 – Developing a Communications Plan
- 4 – Investigating Digital Marketing
- 5 – Developing a Digital Marketing Campaign
- 6 – Branding Products and Services
- 7 – Generating Customer Loyalty
- 10 – Customer Immersive Experiences
- 11 – Activating a Brand
- 12 – Influencer Marketing
- 13 – Market Research for a Start-up Business
- 14 – Digital Analytics
Careers in marketing
Careers in marketing are wide and varied, from Research to Events, Digital Marketing to Direct Sales.
Marketing is the underpinning essential element to any successful small, medium and large organisation in the private, public and not-for-profit sectors.
Marketing also gives learners a great choice of career opportunities, with several universities offering marketing degrees, either full-time or as part of a mixed degree.
Below are a few of the popular marketing roles your learners could find themselves in and a brief overview of each.
Social Media Executive
What do they do?
They handle all social media activities for a business. They are responsible for the regular posting and updates across all social platforms, including Facebook, Twitter, Instagram, LinkedIn, etc.
Skills required
School subjects
Writing
Photography
Planning
IT
Creativity
Media studies
Being tech-savvy
English
Digital Marketing Manager
What do they do?
They create channel marketing plans and strategies. they oversee performance of web content, as well as digital advertising and social media.
Skills required
School subjects
Analytical skills
IT
Curiosity
Media studies
Creativity
English
Problem-solving
Organisation
Being tech-savvy
Product Marketer
What do they do?
They brings the product(s) to life by promoting, advertising and selling the product to targeted audiences, customers and retailers.
Skills required
School subjects
Collaboration
Art and Design
Communication
Design technology
Problem-solving
English
Flexibility
Creativity
Being tech-savvy
Have a question? Get in touch.
Ask us anything, we are happy to answer any questions!
