Library of courses

An Introduction to Conversion Rate Optimisation (CRO)

Featuring Dave Chaffey

Co-Founder of Smart Insights

Cybersecurity

Featuring Daniel Titley

Ex-Head of Marketing at Direct Line for Business

Proposition Development

Featuring Ritchie Mehta

Managing Director of School of Marketing

Understanding the Fundamentals of Marketing

Featuring Keith Weed

Ex-Global CMO of Unilever

Leveraging Marketing Data

Creating an E-commerce Strategy to Market and Sell Online

Featuring David Schulhof

CEO at Red Hot Penny

Developing a Digital Marketing Strategy

Featuring Mark Evans

Managing Director of Marketing and Digital at Direct Line Group

Using Data to Improve Customer Experiences

Developing a Search Engine Optimisation Campaign

Featuring David Schulhof

CEO at Red Hot Penny

Developing and Growing a Brand

Featuring Pier Newson-Smith

Head of Brand Strategy, Direct Line Group

Developing a Paid Advertising and Paid Social Campaign

Featuring David Schulhof

CEO at Red Hot Penny

Searching and Appointing an Agency

Featuring Daniel Titley

Ex-Head of Marketing at Direct Line for Business

An Introduction to Marketing Effectiveness

Creating Digital Marketing Content

Featuring Charles Head

Strategic Managing Consultant, IBM

Developing a Customer Journey Map

Featuring Daniel Titley

Ex-Head of Marketing at Direct Line for Business

Developing a Marketing Strategy

Featuring Rory Sutherland

Chairman of Ogilvy

An Introduction to Marketing Automation

An Introduction to Marketing Regulations

An Introduction to Data Science

Developing a Marketing Campaign

Featuring Mark Evans

Managing Director of Marketing and Digital at Direct Line Group

Writing Insightful Commentary

Featuring Ritchie Mehta

Managing Director of School of Marketing

Marketing Through Voice Technology

Featuring John Makin-Shaw

Head of Propositions

Developing a Marketing / Creative Brief

Featuring Daniel Titley

Ex-Head of Marketing at Direct Line for Business

Becoming an Influencer Marketer

Featuring Roshni Chopra

Bollywood Actress and Influencer

Website Best Practice

Digital Marketing Regulations and GDPR

Featuring Ardi Kolah

Data Protection Officer at Hitachi Consulting

Website Tagging

How to Generate Customer Loyalty Digitally

Featuring Ritchie Mehta

Managing Director of School of Marketing

Blockchain

Featuring Daniel Titley

Ex-Head of Marketing at Direct Line for Business