Library of courses

An Introduction to Conversion Rate Optimisation (CRO)

Featuring David Schulhof

CEO at Red Hot Penny

Marketing on Instagram

Featuring Lisa Targett

UK General Manager at Tribe

Psychological Safety and Customer Experience

Featuring Sandra Thompson

Founder of Exceed all Expectations

Public Relations and Marketing

Featuring Russell Parsons

Editor at Marketing Week

How to Run an Effective Meeting

Featuring Jordan Harry

CEO at StudyFast

B2B Marketing Principles

Featuring Yashan Cama

Emerging CI Lead & Regional Client Business Partner at Nielsen

Customer Lifetime Value

Featuring John Sills

Partner & MD at The Foundation

Behavioural Economics and its Use in Marketing

Featuring Rory Sutherland

Chairman of Ogilvy

Brand Activation

Featuring Pier Newson-Smith

Head of Brand Strategy, Direct Line Group

How Marketing Agencies Operate

Featuring Paul Frampton

Advertising Heavy Weight and ex-Group CEO of Havas Group

Proposition Development

Featuring Mike Barry

Director at Mikebarryeco and Director of Sustainable Business (Plan A) at Marks and Spencer

Cybersecurity

Featuring Ritchie Mehta

Managing Director of School of Marketing

The Power of Creative Storytelling

Featuring Mike Barry

Director at Mikebarryeco and Director of Sustainable Business (Plan A) at Marks and Spencer

Insight & Foresight: Why and How

Featuring Louise McLaren

Board Director at Truth Consulting

Creatively Solving and Re-framing Problems

Featuring Rory Sutherland

Vice Chairman of Ogilvy UK

Marketing Finance

Featuring Rahul Gursahani

Ex Head of Marketing at General Mills and Director at Pitch Perfect Services

The Working from Home Programme

Programmatic Advertising

Featuring Roman Rock

Global Head of Data Analytics and Personalisation Platforms at HSBC

The Art of Digital and Social Selling

Featuring Sandra Thompson

Founder of Exceed all Expectations

Copywriting

Featuring Lucy Mowatt

Content Marketing Consultant at Method Marketing

Evaluating Creative Work

Featuring Ritchie Mehta

Managing Director of School of Marketing

Understanding the Fundamentals of Marketing

Featuring Keith Weed

Ex-Global CMO of Unilever

Leveraging Marketing Data

Featuring Yashan Cama

Emerging CI Lead & Regional Client Business Partner at Nielsen

Creating an E-commerce Strategy to Market and Sell Online

Featuring David Schulhof

CEO at Red Hot Penny

Developing a Digital Marketing Strategy

Featuring Mark Evans

Managing Director of Marketing and Digital at Direct Line Group

Using Data to Improve Customer Experiences

Featuring Sandra Thompson

Founder of Exceed all Expectations

Developing a Search Engine Optimisation Campaign

Featuring David Schulhof

CEO at Red Hot Penny

Developing and Growing a Brand Digitally

Featuring Pier Newson-Smith

Head of Brand Strategy, Direct Line Group

Developing a Paid Advertising and Paid Social Campaign

Featuring David Schulhof

CEO at Red Hot Penny

Searching and Appointing an Agency

Featuring Paul Frampton

Advertising Heavy Weight and ex-Group CEO of Havas Group

An Introduction to Marketing Effectiveness

Featuring Louise McLaren

Board Director at Truth Consulting

Creating Digital Marketing Content

Featuring Charles Head

Strategic Managing Consultant, IBM

Developing a Customer Journey Map

Featuring Sandra Thompson

Founder of Exceed all Expectations

Developing a Marketing Strategy

Featuring Jaideep Prabhu

Nehru Professor of Indian Business at Cambridge Judge Business School

An Introduction to Marketing Automation

Featuring John Sills

Partner & MD at The Foundation

An Introduction to Marketing Regulations

Featuring Ritchie Mehta

Managing Director of School of Marketing

An Introduction to Data Science

Featuring Roman Rock

Global Head of Data Analytics and Personalisation Platforms at HSBC

Developing a Marketing Campaign

Featuring Paul Polman

Ex-CEO of Unilever

Writing Insightful Commentary

Featuring Louise McLaren

Board Director at Truth Consulting

Marketing Through Voice Technology

Featuring John Makin-Shaw

Head of Propositions

Developing a Marketing / Creative Brief

Featuring Paul Frampton

Advertising Heavy Weight and ex-Group CEO of Havas Group

Developing an Influencer Marketing Strategy

Featuring Roshni Chopra

Bollywood Actress and Influencer

Website Best Practice

Featuring Daniel Titley

Head of Marketing Performance at G.Network

Website Tagging

Featuring Daniel Titley

Head of Marketing Performance at G.Network

How to Generate Customer Loyalty Digitally

Featuring Ritchie Mehta

Managing Director of School of Marketing

Blockchain

Featuring Daniel Titley

Head of Marketing Performance at G.Network