The School of Marketing presents an Expert Session with Shannon Kendall
Join us for an Expert Session on alcohol brand marketing through activations, an introduction to this very niche area!
With 8 years of experience, Shannon will be sharing some key strategies for executing campaigns and creating experiences that enhance brand awareness and facilitate the customer’s purchase journey.
🎯 Learn more around executing campaigns, events, and experiences that increase brand awareness. From festival marketing to bar partnerships to cocktail menu development, this session has you covered. When done effectively, these methods resonate with your audience creating brand loyalists. The activation process aims to improve the customer’s path to purchase, often through engaging and interactive experiences.👊
🤔 What is trade marketing?
Trade marketing is a marketing strategy that focuses on increasing demand for products with supply chain partners, like wholesalers, retailers, and distributors, instead of directly targeting consumers. The goal of trade marketing is to get products in front of consumers by improving their visibility and availability in retail stores.
This webinar is perfect for professionals in the field or anyone keen to delve into the nuances of trade and experiential marketing.
