The School of Marketing presents a Expert Session with Maddy Barber.
🤩 Maddy Barber is Content Marketing Manager at Jiminny, a leading software company that captures and analyzes customer interactions to provide critical go-to-market insights and conversation intelligence.
Maddy is a brand and content marketer, with over 6 years of experience across in-house and agency marketing and PR.
Having crafted creative content for countless industries – from business tech to healthcare – she knows a thing or two about what gets people engaged. Her experience includes multi-channel content, brand storytelling, mentoring junior marketers and thought leadership.
➡️ Session Overview:
This workshop, titled “Content Marketing 101,” is designed for marketing professionals looking to gain insights into effective content strategies, to implement in the dynamic landscape of 2024.
👉 The role of content marketing in 2024: The fundamental role of content marketing and how it shapes consumer perceptions and business growth in the current year.
👉 Harnessing Social Currency: How to leverage the concept of social currency to enhance your brand’s presence and influence. Creating content that not only resonates with your audience but also encourages engagement and sharing.
👉 Conversion-Driven Content: Crafting compelling content that converts. From initial attraction to final action, understanding the journey of turning your audience into customers through strategic content creation.
