What is an apprenticeship?


What is an apprenticeship?


An apprenticeship is an opportunity to learn whilst you earn. You are in a full-time, permanent role, whilst spending 20% of your time learning with either an apprenticeship provider like School of Marketing, a College or University - This is where you will build your knowledge and work towards your qualification. The knowledge you learn will then be applied in your day to day role to show you are developing throughout the programme. 


Who can do an apprenticeship


It is a common myth that only school-leavers are eligible to enrol into an apprenticeship, but the reality is that anyone can do an apprenticeship. As long as you fit the following requirements you can use an apprenticeship to enhance your knowledge, kickstart your career to start the career change you’ve always wanted to.




  • Be aged 16 or over

  • Not in full-time education


Funding an apprenticeship


We’ve previously spoken about the evolution of apprenticeships, and there really isn’t a better time to invest in apprenticeships. By accessing the Apprenticeship Levy, employers can now get at least 95% of each of their apprentices training funded.


If you are a learner, you do not need to worry about funding an apprenticeship, as this a requirement of your employer.




If an apprentice is aged 16 - 18 or in their first year of their apprenticeship, they are entitled to at least the apprentice minimum wage. However if the apprentice is 19 or over and completed their first year of their apprenticeship they are entitled to at least national minimum wage.


An apprentice is never limited to these salaries, they are decided by the employer, however at School of Marketing we recommend at least a starting salary of £18,500 per annum. 


Benefits of an apprenticeship


An apprenticeship isn’t just an opportunity for learners to either kick start their career or take their knowledge to the next level, apprenticeships also offer employers countless benefits that will contribute to the success of their business and their employees' personal development. 


  • Increase staff retention

  • Tailored expertise to your business/role

  • An opportunity for learners to combine learning with on the job experience 

  • Networking opportunities

  • Access to the latest tools, techniques and thinking in your industry


Apprenticeships with School of Marketing


School of Marketing’s, expert-led, Level 3 Digital Marketing Apprenticeship Programme is designed to provide new and existing marketers with the latest tools and techniques to enhance their marketing capabilities, and ensure they know the secret to success in today’s digital world. 


  • Access to industry-leading mentors, world renowned speakers and expert tutors

  • Dedicated 1-1 coaches

  • Networking opportunities 

If you would like to learn more about apprenticeships, or our Level 3 Digital Marketing Apprenticeship Programme, get in touch here.