School of Marketing: The way marketing education should be

The SoM Show #39 - Develop your empathy with Mimi Nicklin

On this episode, Jordan, Ritchie and Mimi cover what is empathy, how can brands use empathy in marketing and how leadership can use empathy.

About Mimi Nicklin

Our special guest Mi mi Nicklin is the Author of Softening The Edge & Host of the Empathy for Breakfast Show.

She has also achieved the following:

Regional Managing Director RAPP
Host of The Secrets of The Gap Podcast
14 years of experience in the advertising industry
Having lived in London, Hong Kong, Cape Town, Johannesburg, Singapore and Dubai showing she has enough lived experience developing empathy.