In this episode Thomas reveals the secrets to successful marketing leadership, how he used imposter syndrome to fuel his ambition and the 12 power/value creation zone.
Who is Thomas Barta?
Thomas Barta is the world’s leading expert on marketing leadership.
A former marketer and McKinsey partner, he has conducted the world’s largest studies on marketer’s success. No wonder some call him: The Marketers’ Coach. He is the founder of the Marketing Leadership Masterclass, with Syl Saller, co-author: The 12 Powers of a Marketing Leader, fmr McKinsey partner & marketer, organizational psychologist, Marketing Academy leadership dean, Marketing Society Honorary Fellow.
Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
