In this episode Seth Godin talks about how consistency is more important that authenticity, sunk costs are a gift to your former self and education is for creating leaders and problem solvers.
For more than thirty years, Seth has been trying to turn on lights, inspire people and teach them how to level up. He has spent most of his professional life as a writer.
Seth has published 19 bestselling books. These books are a great way to go deep into a concept, and Seth thinks many of them stand the test of time. Seth's latest book is called "The Practise". Like the one before, "This is Marketing" , both were bestsellers.
In 2015, Seth created the altMBA. It’s a life-changing 30-day workshop and it’s entirely possible it will change your life.
More than 60,000 people have taken his online courses, including The Marketing Seminar and several on Udemy.
Seth is in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame.