The importance of psychology within marketing

In this episode, Kathleen talks about the importance of relating her work back to psychology, owning who you are and grabbing life by the horns.

Key takeaways

  • Own who you are and where you came from
  • Always grab life by the horns
  • Make sure you will look back on life and be proud of what you achieved
  • Empathy is key
  • When there are weeds around you ankles, you have to keep kicking to swim to the top

Who is Kathleen Saxton?

Kathleen Saxton is a Managing Director at MediaLink, who leads the firm’s operations in EMEA. An industry veteran with 25+ years of experience in sales, marketing, media and executive search, her remit is wide-ranging and spans business growth, agency selection, talent advisory and strategic consulting.

Saxton joined MediaLink in 2020 from The Lighthouse, a talent advisory firm she founded in 2009 to provide executive talent and counsel to companies across the marketing landscape. Prior to founding The Lighthouse, Saxton held commercial leadership positions spanning organisations including Sky Television, Global Radio and Bauer and later held board positions within Omnicom, Publicis and Virgin. She is also the co-founder of Advertising Week Europe.

Kathleen is a qualified and practicing psychotherapist and co-founder of Psyched Global, and as such applies psychology to all elements of her work. She sits on the board of NSPCC Childline and is an active member of WACL, the British Association for Counselling & Psychotherapy (BACP), and the UK Council for Psychotherapy (UKCP). She is also a regular industry speaker and a mentor for the UK government’s Speakers For Schools program.