By Jessica Houston – School of Marketing Ambassador
The School of Marketing has been recognised at the 2021 Management Today Business Awards as the NextGen winner of the Most Impactful Social Initiative Award.
The Management Today Business Awards recognise the organisations and individuals breaking new ground and achieving consistent excellence across any British business sector. The awards act as an opportunity to share best practices, showcase brilliant work to key stakeholders and clients and inspire the next generation of business leaders.
Overseen by a highly regarded judging panel including Julian Birkinshaw, Linda Grant, Oday Abosh and Sukhi Jutla, the entries for this category were assessed on social impact and business success.
The judges said this initiative is “a real focus on making marketing more inclusive and open to all. It is a much-needed issue given the influence marketers have on overconsumption and broader culture. It shows impressive results in terms of the number of people they have reached, and we applaud their hugely important mission here”.
The School of Marketing’s mission is to help solve youth employability and close the access gap for disadvantaged and diverse backgrounds getting into the marketing industry. In just a short period School of Marketing has created an in-school career programme and, in collaboration with Pearson Plc, launched a Marketing and Business BTEC. It has partnered with Saatchi and Saatchi, 56 Black Men and The Marketing Society to offer competitions, internships, and mentoring schemes to young people.
During the pandemic, they launched a free digital employability skills programme to help those out of work and inspire the next generation of marketers through their virtual The Places We’ll Go Show, providing access to some of the biggest names in marketing and business. They have created a community of over 25,000 people, providing education to learners in 14 countries.
Ritchie Mehta, CEO and Founder of the School of Marketing, said: “I set out to create an organisation that has a positive impact on young people and society. Our movement is growing and being recognised. We are humbled to have won the Most Impactful Social Initiative Business Award by Management Today and want to extend a huge thank you to everyone who has contributed to our success; I am very grateful.”