In this episode, Charlie explains the power of seeing the world from the outside-in, how being customer-led really will lead to commercial success and why being customer-led is the foundation of sustained success.
Charlie established The Foundation in 1999 with the aim of helping organisations be more sustainably successful by being customer not financially led.
His original inspiration came from working on a new car company launch, Daewoo, that did this by happy accident to great effect, breaking records for speed of growth and disrupting an inward-looking market.
Previous clients include: HSBC, Morrisons, ebay, Harvey Nichols and Eurostar
Big Thinking: Thinking Big with Richard Huntington, Chairman and Chief Strategy Officer at Saatchi & Saatchi London Group
Apprentice interview guide: Marketing apprentice interview questions for employers
Leading at Speed with Sophie Devonshire, CEO at The Marketing Society
Making Global Change with James Brett, Founder of Plant for Peace