School of Marketing: The way marketing education should be

How to Build Trust with Rachel Botsman, Author: ‘Who Can You Trust?' & ‘What’s Mine Is Yours’ and Trust Fellow at Oxford University

In this episode, we talk about how to regain trust, its place in marketing and why it's fundamental in business.

Key Takeaways

Trust is a feeling
A confident relationship with the unknown
Presenting is an introvert's dream
Create moments
Presenters are there to give
Simplify message
Sinek vs Brene Brown - preacher vs teacher
You don’t need permission to get started
Humility - ok to say I don’t know

Who is Rachel Botsman?

Rachel Botsman is passionate about helping people understand how trust works in the modern world. Her ideas aim to inspire people to think with more humility, talk more openly, or act more meaningfully.

She is the author of two highly acclaimed books and a Trust Fellow at Oxford University’s Saïd Business School. Her podcast series, Trust Issues, is available on iTunes and Spotify.

Her articles on trust have appeared in the WSJ, Financial Times, Wired, New York Times, Guardian, and Harvard Business Review. Rachel’s TED talks have been viewed 4+ million times.

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