In this episode, you learn what is creative marketing, how to embrace creativity in 2021 and the origins of the John Lewis Christmas adverts.
Craig started his career in 1992 as a marketing graduate trainee at Thomson Holidays.
He joined John Lewis in 2008 as Head of Brand Communications and became Marketing Director in 2010.
After 12 amazing years, he decided it was time to move on and is now the non-executive Chairman of the Marketing Society since 2018.
Outside of work, Craig is generally busy with his four kids, loves running, cycling, golf and snowboarding.