By Jessica Houston – School of Marketing Ambassador
Have you ever wondered what a digital marketing apprenticeship consists of? Yes, well, let us explain what we teach in our forward-thinking course.
It should be no surprise to learn that the digital marketing landscape has grown exponentially over the last ten years and underpins how businesses approach marketing today. So, to prepare our students for success, we’ve developed a top digital marketing apprenticeship programme that leaves no stone unturned. We pride ourselves on teaching the latest skills and techniques available to marketers today to equip them with the necessary tools to thrive in the industry.
The Digital Marketing Level 3 Apprenticeship Standard sets out the core competencies and skills required as part of the course, including technical competencies, technical knowledge and understanding and skills, attitudes and behaviours. Below these sit particular learning outcomes which need to be met by the end of the course. All in all, this brings some consistency around what students will learn, no matter which provider they choose, enabling all Level 3 students to complete their apprenticeship with a standardised knowledge base.
We have then taken these requirements to build our course as engaging, practical, and insightful as possible using real-world examples and lessons from the best marketing industry leaders.
We have created a learning journey that seamlessly brings the standard across five semesters (10 weeks per semester), and a number of optional elective modules , and draws on some of the most critical skills marketers need to know.
Market research using digital tools
Media planning and integrated marketing communications
Fundamentals of Digital Marketing
Digital community building and content marketing
Customer lifecycle and application in a digital context
Omni-channel marketing • Social selling principles
Digital channels for customer service
Managing relationships, issues and complaints using digital marketing
Digital and social media platforms
Data driven strategies
Digital media buying
SEO, PPC and Mobile App marketing
Email marketing, influencer marketing and voice technology
Campaign process and delivery
Creating a creative brief
Problem solving in a structured and creative way
Working with stakeholders and agencies
Data protection and digital security
Key performance indicators
Digital measurement techniques and process
Web analytics and metrics
AI and Machine learning
Digital transformation and integration
We also offer optional elective modules throughout your learning journey that are designed to boost your learning by taking a deep dive into your chosen topic(s).
1. eCommerce, Social Commerce and D2C
Develop eCommerce and social commerce campaigns using various platforms
Determine the role of direct to consumer strategies vs third parties
2. Organic Social and Content Marketing
Increasing and engaging with followers
Determining how to create a content plan that resonates
Developing an engaging journey to turn customers into fans
3. Pay-per Click, Paid Advertising and Paid Social
Creating pay per click campaigns
Developing paid social adverts; channels and creative
Determining how ad exchanges work and types of programmatic options available including content discovery platforms
4. Search Engine Optimisation and Search Engine Marketing
Determining key levers of on-site SEO; website performance, keyword analysis, tools and analytics, landing page optimisation
Determining key levers of off-site SEO; back links, creative copy, blogging and vlogging, customer experience
Our learning outcomes provide just a flavour of the various topics that we cover on the course touching many of the traditional marketing practices and pairing these with the modern technologies shaping today’s industry, including AI and Machine learning.
If this has sparked your interest, you can reach out to us via firstname.lastname@example.org .