School of Marketing: The way marketing education should be

Big Thinking: Thinking Big with Richard Huntington, Chairman and Chief Strategy Officer at Saatchi & Saatchi London Group

In this episode, Richard shares insights into how marketing is changing, predictions for the future of the industry and how no problem is unsolvable.

Key Takeaways

Marketing is not double maths
Need to be exposed to weird shit/randomness
Balance of logic and magic
Always root everything in the business objective
Bring the outside in
Passion is a winning ingredient
Use your own experiences to guide your thinking and feeling at the beginning of the thinking journey
Healthy conflict is important

Who is Richard Huntington?

Richard looks after the strategic output across all brands in the Saatchi & Saatchi London group. In his role as Chief Strategy Officer, he Is responsible for the intellectual output of the agency and the strategies deployed for clients.

At Saatchi & Saatchi, he has worked on clients from T-Mobile to the Labour Party to Marie Curie to HSBC while previously he worked on Sky where he helped launch Sky+ in 2003. He was promoted to the role of Chairman of Saatchi & Saatchi London in February 2017 and remains Chief Strategy Officer for the agency.

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