Big Thinking: Thinking Big with Richard Huntington, Chairman and Chief Strategy Officer at Saatchi & Saatchi London Group

In this episode, Richard shares insights into how marketing is changing, predictions for the future of the industry and how no problem is unsolvable.

Key Takeaways

  • Marketing is not double maths
  • Need to be exposed to weird shit/randomness
  • Balance of logic and magic
  • Always root everything in the business objective
  • Bring the outside in
  • Passion is a winning ingredient
  • Use your own experiences to guide your thinking and feeling at the beginning of the thinking journey
  • Healthy conflict is important

Who is Richard Huntington?

Richard looks after the strategic output across all brands in the Saatchi & Saatchi London group. In his role as Chief Strategy Officer, he Is responsible for the intellectual output of the agency and the strategies deployed for clients.

At Saatchi & Saatchi, he has worked on clients from T-Mobile to the Labour Party to Marie Curie to HSBC while previously he worked on Sky where he helped launch Sky+ in 2003. He was promoted to the role of Chairman of Saatchi & Saatchi London in February 2017 and remains Chief Strategy Officer for the agency.