Becoming Chief Customer Officer at Asda

In this episode, Meghan talks about how her setbacks allowed her to develop, what she is doing in preparation for her new role at Asda and what she has learnt about herself during the pandemic.

Key Takeaways

  • Maintaining a strong work/life balance is crucial
  • You must become vulnerable to develop
  • Growth comes from being uncomfortable
  • Setbacks allow you to grow personally and professionally

Who is Meghan Farren?

While Megan brings a wealth of experience in strategy, brand management and communications, she is most well-known for building talented, high performing teams and empowering them to deliver bold, courageous work. Before her appointment as CMO at KFC UK & Ireland, Meg held various leadership roles in insight, innovation and communications.

Prior to her ten years at KFC, Meg had a track record of driving growth and business change across a broad range of consumer businesses. She began her career at JPMorganChase, then spent five years in strategy consulting across various retail and FMCG sectors, followed by roles in sales, category management and brand marketing at Gu Puds.

She is now taking over as Chief Customer Officer for Asda where she will lead the development and strategy of Asda’s total customer proposition, marketing and management of its brands.