The School of Marketing presents an Expert Session with Lucas Bergmans
Join us for an insightful webinar featuring Lucas Bergmans, a seasoned marketer with over 20 years of experience with major mass market consumer brands. Lucas was most recently the Group Marketing Director at Cazoo, a used car start-up that transformed the way people buy used cars, achieving remarkable growth with over 160,000 cars sold and £1.2 billion in annual revenues within just three years.
He has also held marketing leadership roles at MoneySuperMarket and Aviva, and now advises various consumer scale-ups across sectors like automotive retail, financial services, homewares, and FMCG. In this session, Lucas will explore the common pitfalls consumer scale-ups face during critical growth phases and how to avoid them.
➡️ Session Overview:
👉 The dangers of over-relying on performance marketing, which can lead to a growth plateau, along with actionable strategies to counteract this trend.
👉 The necessity of shifting your mindset on marketing to foster sustainable growth.
👉 The critical role of internal alignment within your team before launching brand-building advertising efforts.
➡️ Who Should Attend:
This session is for anyone eager to learn practical, actionable strategies that can impact their career. Don’t miss this opportunity to gain valuable insights that could help your business navigate the complexities of scaling up effectively.
