The School of Marketing presents an Expert Session with Purna Virji.
Purna Virji is a globally acclaimed content strategist and the best-selling author of High-Impact Content Marketing. As the Principal Consultant for Content Solutions at LinkedIn, Purna leverages her extensive expertise in content creation and strategy.
With a background in leading global learning programs at Microsoft and a career as an award-winning journalist, Purna is recognised as a top international keynote speaker and has been featured in prestigious publications such as The Drum, TechCrunch+, and Adweek.
Honored as an Adweek Young Influential and the most influential PPC Expert in the world by PPC Hero, Purna is also an avid traveler, aspiring top chef, and amateur tennis player.
➡️ Session Overview:
In today’s crowded digital landscape, simply being present on LinkedIn isn’t enough; your content needs to stand out to truly engage your audience. This session will provide actionable insights into crafting content that cuts through the noise and resonates with LinkedIn users.
➡️ Participant takeaways:
👉 Understanding the LinkedIn Member Mindset in 2024: Gain insights into what drives LinkedIn users and how to tailor your content to appeal to their interests and behaviours.
👉 Strategies for Breakthrough Content: Learn proven strategies and see examples of how to create standout content that grabs attention and drives engagement.
👉 Leveraging LinkedIn’s Latest Content Formats: Explore LinkedIn’s new content features and discover the most effective ways to use them to enhance your content’s impact.
Join Purna Virji for an enlightening session on mastering LinkedIn content strategies. Discover how to make your content stand out in a sea of posts, learn key tactics to engage your audience, and get the most out of LinkedIn’s evolving content formats.
Whether you’re looking to enhance your brand’s presence or simply improve your content creation skills, this session offers valuable insights and practical tips to elevate your LinkedIn strategy.
