Developing a Search Engine Optimisation Campaign

75% of users on Google never click past the first page of search results, so how do we create an SEO campaign to get to the top of the search rankings? This module will answer this question and equip you with how to create your own SEO campaign. We will begin by unpacking what SEO really is and how the discipline has evolved. We will then break down the key components of SEO and gain an understanding of the different ranking factors. Thereafter, we will look at how to develop an SEO strategy and discuss how to measure an SEO campaign in order to optimise it.