What do your customers truly experience when dealing with your business? This is an important question to ask in any business, as to really maximise value within a business you need to understand exactly how to engage with customers throughout the relationship you have with them. However, stepping into the shoes of your customers can be challenging, but this is where creating a customer journey map can help. Customer journey mapping has become a popular and effective tool for visualising the customer’s experience.
This course will help outline exactly what a customer journey map is, why it is so important to have one created within an organisation and most importantly how you can go about making one.
Here are a number of Topics We will Look at:
What a customer journey is
Importance of mapping customer journeys
Benefits of mapping the customer journey
How to create your own customer journey map
Case studies of customer journey mapping
Learning outcomes:
Importance of mapping customer journeys in physical marketing experiences
Benefits of mapping the customer journey and how it influences sectors such as retail
Create a customer journey that can be used
Case studies of customer journey mapping
