The global B2C E-commerce market size was valued at US$ 3.67 trillion in 2020 and is expected to be worth around $8.65 trillion by 2030 according to recent research (Vision Research Reports, 2021). So how can a business take advantage of this? There are now millions of sellers around the world who transact with customers purely via e-commerce. It presents a huge opportunity to get in front of more customers, grow your presence and brand and deliver your products and services in a cost-effective way. We will explore the merits of embracing e-commerce in greater detail in this module. We will also discuss the importance of e-commerce, stages involved in setting up an effective e-commerce strategy, how to attract sales through e-commerce, platforms to consider through which to engage in e-commerce, different types of e-commerce and how to optimise the e-commerce approach through customer relationship management and engagement.
Here are a number of Topics We will Look at:
Why e-commerce?
Stages involved in developing an e-commerce strategy
Different types of e-commerce
E-commerce platforms
Optimising the e-commerce approach through CRM and customer engagement
Learning outcomes:
Determine how you can use and interpret data for marketing and research purposes
Create a strategy and approach for leveraging market research data
Data visualisation techniques in order to present market findings and make recommendations
