Watch this short video to learn more
- Introduction
to tags
- Tag
Management Systems
- Different
types of tags
- Intelligent
1:1 Marketing
- Application
of tags
- Common
mistakes of campaign tagging
Tags
are often seen as one of the most powerful but underutilised tools available in
measuring marketing performances. The world of website tagging can be complex
and challenging; and with the rapid expansion of digital marketing it can be
difficult to keep up. Therefore, it is important to have a foundational
understanding of what tags are, why they are important and how they work. This
course is a great place to start, as we’ll look at; the specifics around
campaign tagging within the marketing discipline; the definitions and
vocabulary within tagging; what needs to be tagged when creating a campaign;
and what tagging can enable a marketer to do.
