Here are a number of topics we will look at:
- Introduction
to tags
- Tag
Management Systems
- Different
types of tags
- Intelligent
1:1 Marketing
- Application
of tags
- Common
mistakes of campaign tagging
Objective of course:
Tags
are often seen as one of the most powerful but underutilised tools available in
measuring marketing performances. The world of website tagging can be complex
and challenging; and with the rapid expansion of digital marketing it can be
difficult to keep up. Therefore, it is important to have a foundational
understanding of what tags are, why they are important and how they work. This
course is a great place to start, as we’ll look at; the specifics around
campaign tagging within the marketing discipline; the definitions and
vocabulary within tagging; what needs to be tagged when creating a campaign;
and what tagging can enable a marketer to do.
