Tags are often seen as one of the most powerful but underutilised tools available in measuring marketing performances. The world of website tagging can be complex and challenging; and with the rapid expansion of digital marketing it can be difficult to keep up. Therefore, it is important to have a foundational understanding of what tags are, why they are important and how they work. This course is a great place to start, as we’ll look at; the specifics around campaign tagging within the marketing discipline; the definitions and vocabulary within tagging; what needs to be tagged when creating a campaign; and what tagging can enable a marketer to do.
Here are a number of Topics We will Look at:
Introduction to tags
Tag Management Systems
Different types of tags
Intelligent 1:1 Marketing
Application of tags
Common mistakes of campaign tagging
