Understanding the Fundamentals of Marketing

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Here are a number of topics we will look at:

- What is marketing

- Key skills and knowledge

- Role of marketing

- Marketing's place in the organisation and key functions

- Customer centricity

Objective of course:

Marketing is all around us... yet what exactly is marketing and what are the key skills needed to be a good marketer? This module will explain the fundamental principles that underpin the practice of marketing and equip you with some of the key skills and knowledge required to be a good marketer. We will take a closer look at what marketing is and how it has evolved over time, delve into the role of marketing within an organisation, explore how to become more customer centric, and discuss the key stages of a marketing plan.