Here are a number of topics we will look at:
- Understanding the mechanics and psychology of
prospecting and lead generation
- Customer Value Optimisation
- Using conversational marketing techniques
- Customer psychological tools, tips and tricks to integrate
into social and digital selling strategies
Objective of course:
At the heart of any business is the need to constantly
generate new customers and keep them over the long-term. However, with the rise
and ever-growing space of digital, customers are becoming inundated with
content and marketing, making it increasingly more difficult for brands to
stand out from the competition and retain customers. Therefore, social selling
can be overwhelming for a brand - especially SMEs – with many different digital
tools and aspects to focus on. So, how can you solve this challenge and
effectively convert prospects to customers, whilst then also keeping them as
customers over the longer-term?
Rather than focusing in on specific digital tools, this
module will address this challenge by looking at a system which can govern a
variety of digital elements in one optimised system, also known as customer
value optimisation. We will help businesses to understand the mechanics that
govern this discipline in order to truly help to convert prospects to customers
and then keep them over the long-term profitably. We will also look at the role
psychology, trust and engagement play in being able to achieve this desired
outcome. By the end of the module you will be well equipped with the
knowledge and tools needed to perfect the art of social selling, in order
to be able convert and retain customers effectively.
