School of Marketing: The way marketing education should be

Public Relations and Marketing

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Here are a number of topics we will look at:

- What PR is and its role within the marketing mix

- How PR agencies operate

- How to measure PR campaigns

- The future of PR

Objective of course:

We’ve all heard of the term Public Relations (PR) but what exactly is it and how does it relate to marketing?

This course will delve into the world of PR by exploring exactly what PR is and its role within the marketing mix. By the end of the course you will be able to see how PR works within your own business and how you can effectively structure this in combination with other marketing channels.