Here are a number of topics we will look at:
- What PR is
and its role within the marketing mix
- How PR
agencies operate
- How to measure
PR campaigns
- The future
of PR
Objective of course:
We’ve all heard
of the term Public Relations (PR) but what exactly is it and how does it relate
to marketing?
This course will delve
into the world of PR by exploring exactly what PR is and its role within the marketing
mix. By the end of the course you will be able to see how PR works within your
own business and how you can effectively structure this in combination with other
marketing channels.
