Watch this short video to learn more
- What PR is
and its role within the marketing mix
- How PR
agencies operate
- How to measure PR campaigns
- The future
of PR
We’ve all heard of the term Public Relations (PR) but what exactly is it and how does it relate to marketing?
This course will delve
into the world of PR by exploring exactly what PR is and its role within the marketing
mix. By the end of the course you will be able to see how PR works within your
own business and how you can effectively structure this in combination with other
marketing channels.