School of Marketing: The way marketing education should be

Psychological Safety and Customer Experience

Watch this short video to learn more

Here are a number of topics we will look at:

- What psychological safety is

- Why psychological safety is critical to success in customer experience

- How to develop psychological safety

- The importance of emotional intelligence in customer experience

- Guide to apply emotional intelligence in customer experience roles

Learning Outcomes:

- Psychological states in relation to customer experiences

- Determine how to create compelling experiences for different products and services

- Being able to apply psychological experiences

Objective of course:

Psychological safety is a relatively unknown term, which very few are talking about at the moment especially in relation to customer experience. However, if understood and applied correctly could tap into great potential which businesses have not unlocked before; benefiting both customer experiences and also employees. So, what exactly is psychological safety and how can it improve the customer experience?

This course answers this question by bringing customer experience and science together. We will explore neuroscience, behavioural science and psychology, plus we share practical advice from industry experts. Therefore, this course is a perfect way to stay ahead of the trend by getting the conversation started and could help to make a real difference in your organisation.