Marketing Finance

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Here are a number of topics we will look at:

- The importance of understanding basic financials

 

- The basic structure of a Product P&L as it relates to Marketing Teams

 

- Marketing Tactics and their relationship to the P&L

 

- Working with Partners

Objective of course:

To understand how marketing can impact financial decisions

 

Be able to interpret and influence financial statements

 

Understand the financial levers marketers have to impact on ROI

 

Determine how budgeting decisions are made

 

Be able to work with a wide variety of stakeholders to positively impact the P&L