Here are a number of topics we will look at:
- The importance of understanding basic financials
- The basic structure of a Product P&L as it relates to Marketing Teams
- Marketing Tactics and their relationship to the P&L
- Working with Partners
Objective of course:
To understand how marketing can impact financial decisions
Be able to interpret and influence financial statements
Understand the financial levers marketers have to impact on ROI
Determine how budgeting decisions are made
Be able to work with a wide variety of stakeholders to positively impact the P&L
