School of Marketing: The way marketing education should be

Marketing Finance

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- The importance of understanding basic financials

- The basic structure of a Product P&L as it relates to Marketing Teams

- Marketing Tactics and their relationship to the P&L

- Working with Partners

To understand how marketing can impact financial decisions

Be able to interpret and influence financial statements

Understand the financial levers marketers have to impact on ROI

Determine how budgeting decisions are made

Be able to work with a wide variety of stakeholders to positively impact the P&L