Leveraging Marketing Data

Watch this short video to learn more

Here are a number of topics we will look at:

- What is data

- Storing data within a business

- Collecting and visualising data

- Segmenting data

- Data modelling

- Dealing with data issues

Learning Outcomes:

- Determine how you can use and interpret data for marketing and research purposes

- Create a strategy and approach for leveraging market research data

- Data visualisation techniques in order to present market findings and make recommendations

Objective of course:

What exactly is data and how can you effectively use it to maximise business decisions? Now more than ever, it is vital for a business to be able to collect accurate and relevant data, and then be able to turn this data into meaningful insight. Data can give businesses valuable and highly sought-after insights into both existing and potential customers; however - especially with the rise of technology - the world of data can be a daunting place and it can be difficult to know exactly where to start.

This course will provide you with a basic understanding of the use of data within businesses and how you can leverage it in marketing campaigns that you look to run in the future.