Watch this short video to learn more
- What is data
- Storing data within a business
- Collecting and visualising data
- Segmenting data
- Data modelling
- Dealing with data issues
Learning Outcomes:
- Determine how you can use and interpret data for marketing and research purposes
- Create a strategy and approach for leveraging market research data
- Data visualisation techniques in order to present market findings and make recommendations
What exactly is data and how can you effectively use it to maximise business decisions? Now more than ever, it is vital for a business to be able to collect accurate and relevant data, and then be able to turn this data into meaningful insight. Data can give businesses valuable and highly sought-after insights into both existing and potential customers; however - especially with the rise of technology - the world of data can be a daunting place and it can be difficult to know exactly where to start.
This course will provide you with a basic understanding of the use of data within businesses and how you can leverage it in marketing campaigns that you look to run in the future.
