Here are a number of topics we will look at:
- What is customer loyalty
- How to earn a customer’s loyalty
- Creating a customer loyalty strategy around customer value
- Measurement of customer loyalty
- Death of brand loyalty
Objective of course:
For most businesses being able to retain customers over the long-term is vitally important to retain market share and increase profitability. So how do you as a business, keep your customers engaged and build customer loyalty? This module aims to give you the tools and techniques to understand what customer loyalty truly means and develop the strategies required in order to increase loyalty amongst customers. It will also highlight that achieving loyalty is not a one-off activity and will require a company to be customer-centric in their approach, in order to earn and sustain the trust of their customers.