Here are a number of topics we will look at:
- What
marketing agencies do
- How marketing
agencies operate
- Different
agency business models
- How to get
the most out of your marketing agency
- Longer
term trends affecting marketing agencies
Learning Outcomes:
- Describe what marketing agencies do and why they operate
- Determine the various agency models that exist
- Consider how to get the most out of your marketing agency
Objective of course:
There is a lot of
talk and uncertainty around the topics of client/ agency relationships and what
the future of the agency model is. So, why is this and how do marketing agencies
actually operate?
This course will address some of these
questions by giving you an insight into the agency world. We will explore what marketing
agencies do, how agencies operate, the implications of agency business models
for building relationships and the best methods for fostering effective and
successful agency relationships. We’ll also investigate the future of the
agency model and hear from industry experts about how client/agency relationships
are evolving.
