Developing an Influencer Marketing Strategy

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Here are a number of topics we will look at:

- The basics of Influencer marketing

- Different types of Influencers

- The value vs volume equation

- Creating an Influencer marketing strategy

- Issues to be aware of and the rules of Influencing


Learning Outcomes:

- What Influencer marketing is and how the industry has evolved

- Determine the role of Influencer marketing in relation to marketing campaigns

- Types of Influencers and the value equation and how this impacts different plans for organisations

- Creating an Influencer marketing strategy

- Challenges and rules of Influencer marketing

Objective of course:

Influencer Marketing is still a relatively new discipline and is now one of the fastest growing areas of marketing - so, what's it all about and how can marketers and businesses take full advantage of this expanding area?


This course will delve into these key questions by exploring the dynamics, challenges and opportunities that influencer marketing presents for both marketers and businesses. We will look at how to fully maximise the potential of influencer marketing by exploring the basics of influencer marketing, how to effectively choose the right influencers for your brand and steps to creating an effective influencer marketing strategy. Lastly, we will highlight and learn how to navigate through the potential issues and pitfalls of influencer marketing. By the end of the course you will be well equipped with the knowledge and tools in order to stay ahead in the world of influencer marketing!