Watch this short video to learn more
- What a marketing communications campaign is
- Types of
campaigns
- Marketing
campaign process
- Researching
during a campaign
- How to budget for a campaign
- Determining
who and how to target
- Enduring campaigns
Learning Outcomes:
- Determine the key principles of what goes into developing a marketing campaign and processes
- Be able to articulate and develop the strategic rationale, using data and insights for a marketing campaign
- Make robust decisions on how the marketing campaign process, including key stakeholders, target audience, budgeting and bench marketing success
- Be able to determine how to adapt and change a marketing campaign in an iterative way as things evolve over time
Marketing campaigns can be complex, as there are often many moving parts working together in order to create an effective campaign. Nike’s “Just do it”, Always’ “#LikeAGirl”, GoPro’s “Like a Hero”, P&G’s “Thank you, Mom”, and Coca-Cola’s “Share a Coke” – are all examples of successful marketing campaigns, which have grabbed people’s attention and made a lasting impression. So, what exactly is a marketing campaign and what is the process for creating one?
This course will provide you with the steps you need to take when delivering a creative campaign; by guiding you from inception right through to delivery of a campaign.
