Here are a number of topics we will look at:
- What a marketing communications campaign is
- Types of
campaigns
- Marketing
campaign process
- Researching
during a campaign
- How to budget for a campaign
- Determining
who and how to target
- Enduring
campaigns
Learning Outcomes:
- Determine the key principles of what goes into developing a marketing campaign and processes
- Be able to articulate and develop the strategic rationale, using data and insights for a marketing campaign
- Make robust decisions on how the marketing campaign process, including key stakeholders, target audience, budgeting and bench marketing success
- Be able to determine how to adapt and change a marketing campaign in an iterative way as things evolve over time
Objective of course:
Marketing campaigns
can be complex, as there are often many moving parts working together in order
to create an effective campaign. Nike’s “Just do it”, Always’ “#LikeAGirl”, GoPro’s
“Like a Hero”, P&G’s “Thank you, Mom”, and Coca-Cola’s “Share a Coke” – are
all examples of successful marketing campaigns, which have grabbed people’s
attention and made a lasting impression. So, what exactly is a marketing campaign
and what is the process for creating one?
This course will provide you with the
steps you need to take when delivering a creative campaign; by guiding you from
inception right through to delivery of a campaign.
