Brand Activation

Watch this short video to learn more

Here are a number of topics we will look at:

- What makes a brand activation campaign?


- Creating a successful brand activation campaign


- Activating brands digitally


- Common metrics for a brand activation campaign


- Watch outs when creating brand activation campaigns

Learning Outcomes:

- What is brand activation?

- Brand activation process in retail

- Creating successful brand campaigns in physical environments

- Integrating with other channels and digital

Objective of course:

With the rise of the digital age, brands are always looking for new ways to stand out and differentiate themselves from the crowd. A growing trend to do just this is brand activation which steps out of traditional marketing and activates brands through speaking with consumers in unique, innovative and engaging ways, rather than merely speaking at them. Brand activation can take many forms and refers to the concerted approach to activating marketing messages, mediums and channels to evoke feelings or actions from consumers. Therefore, it has proven itself to be an extremely effective way to connect with consumers and has become an established part of many marketing strategies and a vital part of a marketer’s toolkit.


In this course we will discover exactly what brand activation is and the different ways they can be executed; the process of creating a strong brand activation campaign; how technology can be used with activations to engage customers better; and finally, key watch outs when implementing a brand activation campaign. Launch this course to get started!