Here are a number of topics we will look at:
- What makes
a brand activation campaign?
- Creating a
successful brand activation campaign
- Activating
brands digitally
- Common metrics
for a brand activation campaign
- Watch outs
when creating brand activation campaigns
Learning Outcomes:
- What is brand activation?
- Brand activation process in retail
- Creating successful brand campaigns in physical environments
- Integrating with other channels and digital
Objective of course:
With the rise of
the digital age, brands are always looking for new ways to stand out and
differentiate themselves from the crowd. A growing trend to do just this is brand activation which steps out of traditional marketing and activates brands through speaking
with consumers in unique, innovative and engaging ways, rather than merely speaking
at them. Brand activation can take many forms and refers to the concerted
approach to activating marketing messages, mediums and channels to evoke
feelings or actions from consumers. Therefore, it has proven itself to be an extremely
effective way to connect with consumers and has become an established part of
many marketing strategies and a vital part of a marketer’s toolkit.
In this course we
will discover exactly what brand activation is and the different ways they can
be executed; the process of creating a strong brand activation campaign; how
technology can be used with activations to engage customers better; and
finally, key watch outs when implementing a brand activation campaign. Launch
this course to get started!
