School of Marketing: The way marketing education should be

Blockchain

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Here are a number of topics we will look at:

- What blockchain is

- The future of blockchain

- The advantages and disadvantages of blockchain

- Applications of blockchain

- How blockchain is affecting marketers

Objective of course:

Blockchain is a hot topic which is growing fast; “worldwide spending on blockchain solutions is expected to grow from 1.5 billion in 2018 to an estimated 11.7 billion by 2022” (Statista). Companies in nearly every industry are now taking advantage of blockchain technology. Therefore, it is important to understand what blockchain is and how this new technology is affecting businesses. This course we’ll start at the beginning of blockchain; explore the pros and cons of blockchain technology; and discuss how blockchain is affecting marketeers. So, let’s get started – launch this course to enter the world of blockchain technology!