Here are a number of topics we will look at:
- What is Influencer marketing
- Types of Influencers and the value equation
- Getting set-up as an Influencer and gaining traction
- Creating an Influencer marketing strategy
- Challenges and rules of Influencer marketing
Objective of course:
Influencer Marketing is one of the fastest growing areas of marketing - so what's it all about?
We will explore the dynamics, challenges and opportunities that Influencer Marketing presents and help marketers to understand how to navigate through it.
The module will do this by firstly, explaining what Influencer marketing is and how the industry has evolved. Then exploring the different types of Influencers and equipping you with a step-by-step guide on how to get started as an Influencer. Thereafter, we will focus on the key things to consider when creating an Influencer marketing strategy. Lastly, we will highlight the potential issues and pitfalls of Influencer Marketing that marketers should be aware of.