Here are a number of topics we will look at:
- How B2B marketing
differs from B2C marketing
- Principles
of B2B marketing
- B2B
marketing challenges
- Techniques
for social selling in B2B
- Future
trends in B2B marketing
Objective of course:
The business-to-business (B2B) marketing
space has significantly changed in recent years, especially due to the rise of
the digital age. So, how can marketers make the most of this space and optimise
their B2B marketing strategies?
This course aims to answer this question, as it will give you the building blocks to
optimise your own B2B marketing strategy by looking into the principles of B2B
marketing; how to overcome common challenges that B2B marketers face; making
use of social selling; and future trends in B2B marketing. So, launch the course and step into the world of B2B marketing!
