Here are a number of topics we will look at:
- Introduction to regulations
- What are the regulations
- Case study of an advertiser breaching the advertiser code
- Regulations specifically around the use of data
- How to navigate the marketing regulations
Objective of course:
Marketing promotions can be a useful way to
inform, create interest, and generate sales of a particular product or service.
However, there is a fine line between creative license and exaggerating
product features, therefore it is crucial that you are aware of and
understand the regulations that govern marketing communications.
course is here to assist you and provide you with a guide to marketing regulations;
by the end of the course you will understand the key regulations that apply to
communications and data, why they exist and how they impact marketing
programmes. We’ll also explore the repercussions of not adhering to these
regulations and what impact that this has on businesses.