Objective of course:

The amount of data stored has significantly increased since modern technology has helped the formation and storage of ever-increasing volumes of data. It’s estimated that 90% of the world’s data was generated within the last two years (2016-2018). Hence, data and the use of it is an ongoing conversation in the marketing discipline. This is only set to stay with increasing focus as we continue to increase data points gathered. Therefore, this course will discuss how business respond to the ever-increasing amount of data. Specifically, it will explore; what Data Science is; the role of Data Scientists within businesses; the basic principles used in Data Science; how data science has already affected some industries; and understand some of the challenges that Data Science faces. So, what are you waiting for - launch this course to introduce yourself to the world of data!