Here are a number of topics we will look at:
- Introduction to CRO
- Applying CRO in the e-commerce industry
- Ways to improve online conversions
- Opportunities and challenges for CRO
within marketing
Objective of course:
Conversion rate
optimisation (CRO) is not just seen as the latest trend but is now key to thriving
in the digital age. Many e-commerce giants, such as Amazon largely owe their
great success to their effective CRO strategy. CRO is a vast, mostly
underutilised opportunity for marketing teams, and the effect that could be
brought about by perfecting the website for conversions is significant. So, how
can marketers make the most of the opportunity CRO brings and start to turn those
visitors into customers? Launch this course to find out!
