04/04/2023
Using a celebrity or a character is common place in the world of advertising. Here we take a look at which one is more effective.
New research in advertising effectiveness uncovers the impact of brand advertising on both the long & short term performance.
Want to be a more commercially driven marketer? Put pricing at the heart of your marketing strategy. Here I show you how.
Here we take a look at the main differences between attribution and media mix modeling, in particular which one you should use.
Is ‘reach’ and ‘light buyers’ the only way to grow your brand? Nope. Here is what Apple did. In 2016, they had c308 million product sales with c855 million customers In 2020, c1.06 billion products sales with c990 million customers 16% increase in customer base 344% increase in unit sales
into Industry Giants.
Info@schoolofmarkting.co.uk
into Industry Giants.
Info@schoolofmarketing.co.uk
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